Facebook Begins Mass Rollout of Free Bluetooth Business “Beacons”
Project is arguably Facebook's biggest dedicate hardware effort to date, aims to realize goal of massive localized data mining. Facebook, Inc. (FB) offered up something unexpected to punctuate a week in which Apple, Inc. (AAPL) seemed invariably destined to dominate the headlines. Facebook announced this week a foray into the embedded wireless advertising market, offering up free Bluetooth beacons for business owners. For those in New York City this may all sound somewhat familiar as Facebook has been testing the roughly hockey puck sized devices at a handful of partner sites around the city under the "Place Tips" program. The idea inject items pertaining to the beacon-outfitted business into the News Feed on a user's smartphone Facebook app to jump to the business's page, encouraging likes, offering information, and to check out tips from your friends about the business you're visiting. The beacons will offer:
- Prompts to like the business's Page
- Check in reminders
- Recommendations from your friends
- Posts from the business's Page
- For business owners who are invited, it's a hard opportunity to pass by, given Facebook's ubiquity and how active its over 1.3 billion global users are.